Projects: Strobe Light
Clients: Spencer Gifts

Challenge
Develop a low-cost strobe light with professional-grade quality and style for the gift lighting market.

Process
Taking design cues from related high-end products, DCI created an exterior with a pop aesthetic, and attention to detail, defining a distinctive product identity. Utilizing simple internal components, DCI delivered an extremely cost-effective, high-volume product solution.

Result
DCI’s design sold out throughout it’s first three years of production and has become a stable, long-term item for the past ten years running. It is considered by market insiders to be an industry benchmark.