Project: Mark Setteducati Magic Products
Client: Mark Setteducati “Master Ducati”, www.marksetteducati.com

Challenge
Develop product lines invented by Mark Setteducati, “the magician’s magician”, and consultant to the world’s leading magicians and major toy companies.

Process
Design Circle first re-branded “Magic Mark Setteducati” to “Master Ducatti.” Collaborating closely with the magician, DCI then sub-branded and redesigned individual items into themed product lines, targeted to toy and collectibles markets. Through our Hong Kong office, DCI engineered programmed, and produced electro mechanical, decorated samples. We then sourced and managed tooling and production for the “Master Ducatti” brand.

Result
Upon release, The Master Ducatti brand instantly increased the magician’s professional image worldwide. DCI continues to manage production and ongoing product development, allowing the magician to focus on future innovations and his true passion, “the magic.”