Challenge Design and develop science-based, radio-controlled products that will interest children in the natural world and can be sold to the mass toy and educational markets.
Process Built on the idea that bugs are universally cool and interesting and our micro-motor, E-charger and electronics know how, DCI designed, engineered and manufactured a collection of true-to-life, full-scale, remote-controlled bugs. The product has interchangeable bodies, a common chassis and patent-pending realistic scurrying leg action.
Results Sales for the RC bug in Discovery Stores and FAO Swartz made it an instant hit that’s hard to exterminate! Infesting your neighborhood soon.